About Us

About our brand


Salty The Label was born from a love of the ocean and a life spent by the water. Growing up in the Northern Beaches of Sydney, our founder was surrounded by boats and salt air. Always in or around the sea, she dreamed of creating jewellery that could keep up with that lifestyle. Pieces that could be worn every day, in and out of the water, without a second thought.

18k PVD Gold Plated

Our Jewellery is 18k PVD gold plated. That means the jewellery has been coated with a layer of 18 Karat gold using a modern process called Physical Vapor Deposition (PVD). During this method, 18k gold is vaporised inside a vacuum chamber and bonded at a molecular level to the stainless steel base.

The result is a finish that is:

  • Stronger and more durable than traditional gold plating
  • Waterproof, resistant to scratches, tarnish, and everyday wear
  • Long lasting, with a rich golden shine that endures

This ensures your jewellery stays beautiful and wearable for years to come.